[Sigia-l] Re: Corpses set to banquet

Derek R derek at derekrogerson.com
Thu Oct 10 15:44:28 EDT 2002


	 	 
www.challishodge.com wrote about UCD:
	 
> There will always be tradeoffs in service we deliver to users...
> I could go on and on about tradeoffs... [etc]

	 
So what you are saying is that if you were a UCD professional you
wouldn't do your job. Or if you were UCD consulting, you wouldn't
consult UCD at all, but be centered on some other thing. Or,
country-simple, if you were doing object-oriented design you would
ignore the object in favor of other design methodologies.

Is UCD really just a figure-head, just a little wink-wink-nudge-nudge
I'm-really-here-to-screw-the-user .... you know what I mean, know_what I
mean ? (like the Queen)

Do we parade under the banner of UCD as just a convenient and certainly
*acceptable* DECEPTION to the public we 'profess' to serve (like the new
accounting) ? (CNBC calls it 'pervasive')


Just what are you trying to accomplish?

Can't pledge allegiance to the flag because you really don't care that
much for your own country ?

Maybe UCD should be User-Centred
[insert-howling-laugh-track-lasting-several-minutes] Design?

Isn't that how Lionel Hutz operates? 

Do you really wish to align yourself with the character and fate of "I
Can't Believe It's A Law Firm?" Really?
	 
	 
	 
	 
	 

>-----Original Message-----
>
>What I'm saying is I don't want to be apart of a (puppet) 
>User-Centered Design list which thinks it's ok to screw-the-user.
>
>To identify with the UCD profession, to me, is an assertion to 
>promote a singular goal and a common task -->to serve the user<--, 
>so that, we, as UCD professionals, work *in earnest* to protect and
>serve users and their interests.
>
>I believe a direct commitment of this kind, in form of writing or
>spoken, should be required before earnest practice (like a doctor's
>or lawyer's oath).
>
>To identify with a UCD profession is an admission to serve at all
>times the user, so that the user always receives the best you can
>offer them; that user-interest is *always* placed before other
>business concerns of any kind; that you submit to directly serve
>only the user.
>
>As professionals, we are capable of containing our emotions,
>and will not allow personal preference or whimsy to cloud our
>judgment or obscure our stated goals. That we, as professionals,
>operate objectively and solely in the service of the user's domain.
>
>
>It may go without asking, then, why it is members of this list would
>choose not to practice by example, that is, whose front-shelf stuff is
>just a fixed-font presentation or splash-page or any number of other
>*useless* junk (like recent HTML email) which does not observe 
>the user. Ask yourself this question.
>
>Are your decisions bogged-down with politics? Are your users
>held-hostage to some out-dated, irrelevant, or personal 
>agenda? Are team members and clients *aware* of how they too
>can aid the user, and, do you empower others to make 'right' 
>decisions? Do your employees keep their heads-down-low?
>
>Of course, if you can communicate it, point your finger at it 
>to make it accountable, you can affect change. Better yet, your
>centered-definitive-action aids in shaping the brand-experience as
>pleasant, attended to, and worthwhile -- which is pleasant for ALL.
>(Brand + Sales = Success and Value)
>
	 
	 




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