[Sigia-l] URLs and brands

[Eric Scheid]

On 16/11/02 12:12 PM, "Beth Mazur" <bowseat at mazur.com> wrote:
> group1.company.com
> group2.company.com
> group3.company.com

> Anyways, I'd love arguments, references, what you do, and so on.
> If it matters, one of these groups publishes a magazine, and feels
> the need for their own identity. But I figure if Oprah doesn't need
> to get omagazine.com, we don't need companymagazine.com. But
> hey, what do I know? Thanks, in advance, for any info!

Firstly, you do remember not to structure the entire site based on their
org-chart, right?

Having said that, it may well be that some groups need to have their own
distinct public identity (eg. the magazine), while others follow some more
standardised pattern (and there even being aliases set up for the
exceptions).

e.