[Sigia-l] Net Content/Chicago meeting 11/19--Writing Effectively for the Web

[Hilary Marsh]

Please note: We're holding this month's meeting is on the 3rd 
Tuesday, rather than the 4th, because of Thanksgiving.


AMC Net Content/Chicago
"Writing Effectively for the Web"

When: 6:00 - 8:30 p.m. Tuesday, Nov. 19, 2002
Where: Illinois Institute of Art, 350 N. Orleans, Chicago (The 
Apparel Center), First floor, Room 124
Cost: Free for AMC members, $10 for non-members


Just because it works in print doesn't mean it works on the Web. 
Presenting material online demands new ways of writing, editing, 
creating graphics and presenting content. Professionals must be 
mindful of these approaches to thrive in an increasingly competitive 
online environment.

Among the topics in this presentation:

* People don't look at online content the same as they do printed 
material. Learn the surprising results of the latest scientific 
studies.

* How to avoid creating a comprehensive, fact-filled - and unreadable 
- online version of your organization's printed material.

* Building a team of writers, editors, designers, photographers and 
content managers is difficult enough. But how do you ensure that 
other stakeholders come to share your new vision?


About our speaker
Janice Castro, Assistant Professor, New Media
Medill School of Journalism

Janice Castro served as a reporter, editor and senior writer at Time 
Magazine for more than 20 years. In 1993, she was named managing 
editor of the magazine's interactive operations - and went on to 
assume responsibility for the online news content of all Time Inc. 
publications, including People, Entertainment Weekly, Fortune and 
Money.

In 1999, Janice was named editorial director of Britannica.com, the 
interactive arm of Chicago-based Encyclopaedia Britannica. In the 
fall of 2000, she was appointed to the faculty of the Medill School 
of Journalism.
jcastro at northwestern.edu

Where:
Illinois Institute of Art, Room 124 (in the Apparel Center, 350 N. Orleans)
(The Apparel Center is across from the Merchandise Mart which is located
between Franklin and Wells, just north of the Loop -- accessible on the Brown
line el.)


Parking map <http://www.merchandisemart.com/mmart/parking.html>
6:00 - 6:30 Doors open, light buffet opens (pizza, salad, soda), networking
6:30 - 7:15 Attendee introductions, card swap
7:15 - 8:15 Speakers, Q&A
8:15 - 8:30 More networking
Admission is FREE for AMC members and full-time students with ID; non-members
$10.

Net Content/Chicago, a network of diverse content professionals, hosts monthly
events covering topical issues for the online content industry. Net
Content/Chicago is a Special Interest Group of the Association for Multimedia
Communications <http://www.amcomm.org>. For more information, contact Net
Content's founder, Hilary Marsh, hilary at contentcompany.biz, or Leigh 
Hanlon, lthanlon at earthlink.net.
-- 
Hilary Marsh
president
content company inc
plan  *  create  *  manage
http://www.contentcompany.biz