[Sigia-l] Forrester Design Summit

[Dennis Schleicher]

I personally have been to some Forrester stuff.  I was quite impressed with
their understanding of personas. They worked closely with Cooper on that.  I
would say their explanation of persona development was better than anything
I had EVER heard before.  Most of the other people in the audience were not
the people who would be DOING the work, just managing the work so I don't
think the other audience members realized the quality they were exposed to.
It was truly the best (clear, step-by-step, methodical) explanation of how
to do "Cooper" type personas.  Much better than anything I have ever found
written on the Cooper process of persona development.  (including Coopers
own writings).  I was very pleased with the session I had gone to and told
the two Forrester presenters how happy I was, but strangely they didn't seem
as excited about the process they had just laid out as I was.  Oh well.

I think I know some people who went to that Summit, at least Tuesday May
21st's presentation. I'll get back to you on that.

-----Original Message-----
From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org]On Behalf Of
Paula Thornton
Sent: Friday, May 24, 2002 2:39 AM
To: ASIS
Subject: [Sigia-l] Forrester Design Summit


I had in my files reference to a summit called "Leading a Winning Design
Effort", sponsored by Forrester, in Los Angeles May 20-21. At least they had
two 'practitioners' on the agenda: Jared Spool and Alan Cooper.

Did anyone attend? As I continue to try and reach analysts to do PR for our
'collective' practices, can anyone report back that the analysts at
Forrester 'get it'? [I haven't been able to reach any Forrester analysts,
yet.]

Paula Thornton
Practice Leader, Human Interaction Design

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