[Sigia-l] NetContent/Chicago's May meeting: "Say Something: Creating an Authentic Voice for your Content"

[Hilary Marsh]

AMC presents NetContent/Chicago's May meeting:
"Say Something: Creating an Authentic Voice for your Content"

Tuesday, May 28th @ 6:30pm at the Illinois Institute of Art, Rm. 124

Share case studies, put our heads together, learn from one 
another...and most of all, discuss content with a room full of peers!

Join us for these terrific discussion groups:*

- Raising Your Voice (Nancy Gershman): Not all clients (internal or 
external) understand Voice - especially if there is no brand identity 
to begin with. Extending the online voice to offline media or vice 
versa can get very political. And sometimes you want to carry tone 
and language through an entire site (and e-CRM), but sometimes you 
don't. Who knows best?  You tell us.

-  Selling Voice Up the Ladder (Brian Jones): What happens in a very 
vertical company when you've been successful selling the Voice from 
the brand manager on up, but there's an impasse with upper management 
who suddenly spin around and say, "This isn't our brand!"? Let's 
explore the most common scenarios with agency-based vs. in-house 
corporate web teams.

-  Selling Brand/Voice from the CEO Down (Paul Bryant): Conversely, 
when the CEO/Founder is the brand, how do you make sure the Voice of 
the web site is an honest expression of the founder's original vision 
and  persona, even if that requires challenging management's own 
concept of mission? Not easy, but let's find out how it's been done!

Our discussion leaders will be:

Nancy Gershman, Content Developer (ngersh at rcnchicago.com)
Brian Jones, Content Developer, Giant Step Communications 
(bjones at giantstep.com)
Paul Bryant, Creative/Marketing Leader (CreativeDaddy at Hotmail.com)


The Illinois Institute of Art
350 North Orleans/ Apparel Center, 1st floor, Rm. 124
6:00 - 6:30  Doors open, light buffet opens (pizza, salad, soda), networking
6:30 - 7:15  Attendees' quickie introductions; 10 minute card swap
7:15 - 8:15  Discussion groups commence
8:15 - 8:30  Mingling!

Admission is FREE for AMC members and full-time students with ID; 
non-members $10.

*  We'll be capturing notes from all the May 28th discussion groups 
and posting it on the NetContent/Chicago website 
http://www.communityzero.com/netcontentchicago. Stay tuned for the 
post.


Net Content/Chicago, a newly formed network organized by a diverse group
of content professionals, hosts monthly events covering topical issues for
the online content industry. Net Content/Chicago is a Special 
Interest Group of the Association for Multimedia Communications. For 
more information, contact Net Content's founder, Hilary Marsh, 
hilary at contentcompany.biz.


See you there! If you can make it, please respond via email.

Best,

Hilary



-- 
Hilary Marsh
president
content company inc
plan  *  create  *  manage
http://www.contentcompany.biz