[Sigia-l] Re: audience analysis and demographics

[PeterV]

>Sure hindsight is perfect, but these people actually get paid for this crap.

I am trying to find the value in traditional market research (I mean 
dividing people up by income, lyfestyle (married, single, ...), age, 
location, ...) for IA's. Is there really no value at all in this research 
for us? I have limited experience using research like that for real life IA 
work, and have found it's value very limited, but surely other people can 
give different experiences?
PeterV
http://petervandijck.net