[Sigia-l] INVITATION & MORE PRESENTORS: 5th AIGA Advance for Design Summit

[Terry Swack]

Dear IA community--

There is still time to register and there are still attendee slots available!
Below is the schedule and registration information-- we look forward to
seeing you in Las Vegas!

Two more presenters have come on board to inspire, provoke and facilitate
this year's conversations-- Jeffrey Huang and Alistair Williamson. We are
honored to have such an exciting roster!

The Show & Tell roster is looking equally exciting. If you plan to attend,
contact Margaret or Nathan as there are several more Show & Tell slots too.

SHOW & TELL PRESENTERS:
1  Peter Merholz
2  Julia Whitney	"Commanding Heights: an Interactive Atlas of the
Economic History"
3  Brian Collins	"Glamour, Glamour, Glamour"
4  George Olsen		"Style guides for online user experience"
5  Eric Wilcox		"Communication & Collaboration"
6  Angela Shen-Hsieh 	"Visualizing user requirements"
   & Mark Schindler
7  David Masten & Nathan Shedroff
8  Gillian Crampton Smith
9  Molly Rutten 	"Emotion and Design"
10 David Young
11 Gilmer Maluyao	"The ACTION Project"
12 Sharon Poggenpohl	"Motion research and animals in the world"
13 David Shavrick	Kodak.com


INVITED  PRESENTERS:
Section 1: Opportunity
James  Woudhuysen, writer, broadcaster and specialist in forecasting the
future of corporations and technology users

Section 2: ROI and alternative measures
Artie Wu, CEO, Vividence
Alistair Williamson, WebCriteria

Section 3:  Redesigning practice
Alan Cooper, founder, Cooper
Nico McDonald, journalist and consultant, Design Agenda

Section 4: Repositioning the practice
Peter Morville, President, Semantic Studios
David Rose, CEO, Ambient Devices
Lou Rosenfeld, writer, speaker, consultant and IA spiritual leader
Jeffrey Huang, Harvard Design School & Convergeo

______________________________
AIGA Experience Design invites you to our 5th Advance for Design Summit

Thursday, July 11 to Saturday, July 13, 2002
Las Vegas, Nevada
Bellagio Hotel

______________________________
PREMISE
We find ourselves at an inflection point-a moment of dramatic change. This
is a time to reflect, identify, innovate and capitalize on the new
opportunities that are building and sustaining businesses in the present and
future.

Many of us have been reinventing ourselves and our practices post-bubble.
Our fundamental skills (assets)  enable us to give form (visual, structural,
behavioral and social) to ideas, mediate and facillitate, relate solutions
to problems and opportunities and make things understandable, accessible,
useful, usable and desirable.

This year, we will discuss and explore how Experience Design can be better
integrated into business to maximize our assets and integrate our insights,
processes and values to build and sustain successful business. We will
discuss how experience designers of all kinds can better collaborate with
other team members and co-workers to be more effective. We'll concentrate on
strategies for the future, and of course, we'll continue our tradition of
Show & Tells.

Since this is primarily a vision and planning session for the community, the
Summit is still an invitation-only event. To keep the meeting to a
manageable working group, we're planning for approximately 80 attendees.

Please join us for what promises to be a seminal meeting. Mark your
calendars and watch for presentor information in the coming weeks!


AGENDA

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THURSDAY EVENING, July 11
-------------------------------------
6:00 pm
Check-in
7:00 pm
Opening dinner
8:30 p.m.
Introduction and context
Terry Swack, Clement Mok, Nathan Shedroff

-------------------------------------
FRIDAY
-------------------------------------
9-10:30am
Section 1: Opportunity / James  Woudhuysen
* Current landscape in business, economics and society
* Integration of business, experience and technology-- what are the
opportunities?
* Understanding the emotional content of experience
* The emerging business trend of sustainability reporting-- the "triple
bottom line"-- economic, environmental, and social

10:30-11:00  Break

11-12:30
Section 2: ROI and alternative measures / Artie Wu, Alistair Williamson
* How can we learn to speak the language of business value and present our
work in that context?
* What processes do we have to measure the ROI of experience?

12:30-2:00  Lunch

2-3:30
Section 3: Redesigning practice / Alan Cooper, Nico McDonald
* What can we learn from our successes and failures in advancing the design
for experience profession?
* How are firms reconfiguring and practitioners reinventing themselves in
the post-bubble era?
* What can we learn from the emergence of the CIO in the 90's to shape the
role of a CXO (or whatever name we create for the C-level executive we'd
play)

3:30-4:00  Break

4-6:00
Section 4: Repositioning the practice /
Peter Morville
David Rose
Lou Rosenfeld
Jeffrey Huang
* We have a role to play in articulating our future in helping business and
technology folks make their ideas real. Where are the new horizons?
- findability
- enterprise architecture
- smart products

Breakout preparation:
At end of Friday, ED steering committee members and presentors will meet to
capture issues
for Saturday's breakout topics. The topics should address the question:
'Knowing what we now know, what should our outreach efforts be to clients,
partners and educational institutions, individually and collectively?' This
will give us time to group, identify and categorize the class of problems
and issues to work on for Saturday's session after the Show & Tells. The
purpose of the breakouts is to create position statements, guidelines or
research topics.

-------------------------------------
Friday evening event: Cirque de Soleil's O!
Many people will be attending the 10:30pm show on Friday night. This is one
of the most elaborate and magical experiences the famous company has
created. The theater is specially created to house and manage the production
since it is performed in and on water. If you would like to attend, you will
need to buy tickets yourself (or band together and purchase them en masse).
We suggest you purchase your tickets when you register for your  room at the
Bellagio as hotel guests get preferred seats. The performances always sell
out well in advance, so you should do this soon if you're interested.
http://bellagio.admission.com/cgi/guide.cgi?l=EN&C=US


-------------------------------------
SATURDAY
-------------------------------------
9-10:00am The exciting stuff going on in the AIGA ED community
- Experience Design case study initiative and preview of DUX publishing formats
(The Design for User Experience Conference-- DUX-- will be in late spring
2003 and is co-sponsored by AIGA ED, SIGCHI and SIGGRAPH)
- AIGA ED local group initiatives

10-11:30 Show n'tell (2 concurrent locations)

11:30-12 Group photo, break

12-12:30 Select breakout topics and begin

12:30-2 lunch w/ breakout groups

3:00-6 Present breakout findings, wrap-up


SHOW & TELLS
The most popular AFD Summit tradition. This year they'll will be presented
on a first-come, first-serve basis. We'll be running two sessions
concurrently but won't have time for everyone to present.

What is a Show & Tell presentation? This format was designed to provide a
way to continue to describe and share what we do and how we do it.  Each one
is ten minutes TOTAL--seven for presentation, and three for Q+A--and are
strictly timed to keep the pace going.

Show & Tells topics:
- how design can make a difference in an organization
- methods of collaboration
- measurable outcomes
- book reviews
- case studies
- how we present ourselves (no business pitches please ;)
- education/school reports
- other issues important to you

Participants should bring:
1)  Any type of artifact--a paper sketch, a diagram, a demo, a PowerPoint
presentation, a framework--anything! Bring a pin-upable or projectable
version of this artifact.
2) A disk with a 1-2 paragraph summary of the purpose of the use of your
artifact, and a pdf version of your artifact (if possible) for posting on
the AIGA ED web site.

We're already scheduling them now. Please contact Margaret or Nathan to get
on the agenda (mm at mentalcapacity.com, nathan at nathan.com).


-------------------------------------
HOTEL
Bellagio
Las Vegas
3600 Las Vegas Blvd. South
Las Vegas, NV 89109
http://www.bellagio.com

Room rate is $159 for standard single or double occupancy, plus tax. To make
your reservation, call 888 987 6667 and ask for the "AIGA Experience Design
Summit" room block.

-------------------------------------
REGISTRATION (same costs as last year)
$550 U.S. dollars Experience Design (and AIGA) member
$625 U.S. dollars AIGA member
$850 U.S. dollars nonmember

Register now at: http://www.aiga.org/fifthadvancefordesignsummit


Las Vegas is one big experience-- see you there!

Terry Swack, national AIGA Experience Design chair, ED Meetings &
Conferences co-chair
Nathan Shedroff, Experience Design Meetings & Conferences co-chair
Clement Mok, president, AIGA

-------------------------------------
Even if you can't attend, we invite you to join the AIGA Experience Design
community http://aiga.org and/or sign up for the Yahoo Group:
http://groups.yahoo.com/group/AIGAExperienceDesign/




  Terry Swack
  experience design strategist
* experience auditing
* brand experience/product strategy
* organizational planning for digital service delivery

  office: 617.731.1492
  mobile: 617.877.5416