[Sigia-l] books brand: separate site or sub-section?

[tstephens at trusecure.com]

> finance.  Would it be better to create a Busines Guru X section within
> our business bookstore, where we can cross-sell related, 
> non-guru titles
> and get users accustomed to buying from the publisher at large rather
> than a personality or series?  If users enter Business Guru 
> X.com, they
> are re-directed to its section within our site.  The Guru 
> group does not
> have a lot of time and resources for maintenance, and we have a system
> in place for maintenance and promotion.   What the Guru loses is a
> separate site, and primary branding.  Its users may not 
> realize that we
> even publish Guru, as they are not tuned into that.  But, they will be
> exposed to more titles that can address their personal finance
> questions.

This sounds like it could easily become a faceted classification system,
with many different ways to get to the items.  You might want to explore
that option.  You could retain a Guru section, plus others.

Tony 
http://www.simiandesign.com/