[Sigia-l] unemployed?

Peter Vlastelica pvlastelica at plumbdesign.com
Wed Jun 5 16:12:38 EDT 2002


Frustrated and Nervous IAs:
Find a way to prove that IA can be used to promote business objectives, and you'll find yourselves indespensible.

Peter Vlastelica

-----Original Message-----
From: Ziya Oz [mailto:ZiyaOz at earthlink.net]
Sent: Wednesday, June 05, 2002 2:32 PM
To: sigia-l
Subject: Re: [Sigia-l] unemployed?


"Ashk, Adamya" wrote:

> The issue of boundaries is one which exists in other fields as well. Take
> for example, town planning and architecture.

Hmm. If you wanted an industrial office tower or a house built, would you go
looking for an architect or a town planner?

And therein lies the dilemma for IAs: the vast, vast majority of web
sites/apps are built without the benefit of IAs. A web site can be built
without the services of an IA, but not, say, a web designer or a programmer.
They are deemed to be absolutely essential, whereas the IA functions are
something one affords only if there is 'excess' money to spend or a pesky
problem the two other disciplines cannot help with.

Again, this is not unique to IA. Many companies think, for example,
industrial design is something of a 'luxury', unrelated to the bottom line.

> A history of both disciplines will show that they intersect and practitioners
> of one have frequently been from the other.

This is why I've been advocating 'dual-capable' IAs, which is another way of
saying that I'm more confident of the longevity of IA contributions to the
process than the profitability of the IA title.

Best,

Ziya

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