[Sigia-l] IAs in non-traditional places

[Betsy Martens]

--Supermarkets
--Book stores
--Outgoing customer service phone messages

Hardly cutting edge, but in each case poorly planned classification, when
layered onto poorly planned spatial design, results in a completely
miserable user experience.

The worst: working your way through five levels of phone button selection,
only to be informed at Level 5 that "Our office is closed right now. Please
call back during business hours."

Ack.

Betsy

.......................................
   Betsy Martens
   Big Shoulders Information Design
   bigshoulders at mindspring.com

   Content & the space it occupies
.......................................




on 5/31/02 3:23 AM, Ziya Oz at ZiyaOz at earthlink.net wrote:

> I've received a number of responses to my inquiry regarding IAs in biotech,
> though I suspect the potential in biotech and bioinformatics holds far more
> promise.
> 
> That got me into thinking about other emerging fields. So in what other
> cutting-edge, non-traditional fields are IAs (broadly defined) actively
> participating? Or is there a field which you think could use (more) IAs?
> 
> One on my mind as I watch the NBA playoffs, for instance, is (pro) sports.