[Sigia-l] oursourcing research?

[PeterV]

At 07:14 AM 7/21/2002, Toms Stephens wrote:
>  Not
>all the work could be handed over to them of course,
>but maybe the demographics/ethnographic/affinity
>portion could.

The ethnographic part is especially important to do in house. It really 
depends on the structure of your team and if the culture there. I would 
have the market research firm do the market research (demographics), and 
have the development team (IA's, designers, programmers) do the 
ethnographic stuff. Having market research do the ethno stuff will be a lot 
less useful for you, depending on how close they work with the team (most 
firms don't have that tradition). You could have experienced people assist 
in the ethno stuff.
Peter