The Value of "IA" or Whatnot, was Re: [Sigia-l] Th e New Nielsen?

[zapolsja at WellsFargo.COM]

Peter said:
<snip>
Which I don't think I completely agree with. Partly because I don't quite
understand what it means that "design is about the visceral". I'd argue very
much that it is NOT. Design usually about specifying some solution, whether
it's the structure of a building, the form of a pencil, the schema of a
database, or whathaveyou.
</snip>

Amen to that.  Design is not *about* the visceral.  Designed things *can*
evoke a visceral reaction, but this is really besides the point of the goals
of design as a practice.  I'm not trying to pick on David (who often has
quite valuable things to say), but I don't think fetishizing design by
associating some evocative power to it gets us anywhere in this discussion.

John Zapolski
Customer Experience Architect
Wells Fargo Internet Services
zapolsja at wellsfargo.com