[Sigia-l] making the case for field research for innovation

[Eric Scheid]

On 14/12/02 6:28 AM, "Listera" <listera at rcn.com> wrote:

> Some salesforces might be clueless
> product pushers, but there are plenty that serve as the vanguard of a
> company's understanding of a marketplace, spotter of trends, recorder of
> customer needs/wants/issues, etc. It's easier to sell the concept when
> couched in such familiar practices.

but then once sold on the concept, why would they need you seeing as they
already have a salesforce performing this duty?

e.