[Sigia-l] Web analytics tools

[Joe 10]

Ah, me and my darn 'option' key...

Well, ClickTracks seems (from the demo stuff I've seen) better than 
some in that it aggregates a bunch of data then wraps it around a 
familiar visual environment - namely the site in question then adds 
some fairly decent Info-D on it. Even so, I think it would fail the 
"20th time test" (or whatever that's called).

Not to critique an individual product though - it looks cool enough 
and beats the pants of most other tools in its class, but in the end 
is just another spin on log analysis. Logs provide numbers, but 
aggregation doesn't do the heavy lifting of analysis and even a good 
job of info design (like some of ClickTracks deeper features, which 
are quite informative) won't answer multidimensional questions which 
need answering to grok the effectiveness of a given feature, 
especially in a multi-channel scenario.

Then, there are other apps - ones which truly record every server GET 
and can reassemble *pages* of a click track as the viewer saw it... 
my god! who's going to look at all this stuff? Out of work IAs? :-)

The problem with all these solutions is they give us more data, not 
more information. Business people want their MTV, and they want it on 
an 8 1/2 x 11 (or A4) piece of paper. Front and back if it's really 
good.

/Joe

At 11:23 PM -0500 12/10/02, Listera wrote:
>"Joe 10" wrote:
>
>>  My basic tenant is that apps like ClickTracks - cool as they are -
>>  give too many pixels to wade through.
>
>What do you mean by that?
>
>Best,
>
>Ziya
>
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-- 
Joe Tennis
Information Design Honcho
Joe 10 Group
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joe at joe10.com
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Interaction Design | Information Architecture | Usability Consulting
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----------------------
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