[Sigia-l] [PLUG] workshop in the SF Bay Area beginning in September

[Richard Hill]

[Reposted for Richard Anderson <riander at well.com>  Dick Hill]

Subject: [PLUG] workshop in the SF Bay Area beginning in September

I'll be offering a workshop in two locations in the San Francisco Bay Area 
beginning in September that is of particular relevance to this group and 
its interests. Please forward this info on to whomever in the Bay Area you 
think might be interested in or in need of the workshop. (And if you have 
good ideas for shorter workshop titles, let me know!)

Richard Anderson


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Workshop Title:
Addressing Organizational Obstacles to, and Achieving (Greater) Business 
Benefits from, "User-Centered" Design, Ethnographic Research, 
Multidisciplinary Collaboration, Usability Engineering, Information 
Architecture, etc.

Alternative Title:
Improving the Alignment of your Business Strategy & Organization, and the 
Conceptualization and Design of Digital Products, Services, Enterprise 
Systems, and the Customer or User Experience, with the Needs and Desires of 
Customers, to the Benefit of your Business

------
A choice of evenings (7 consecutive Monday evenings or 7 consecutive 
Wednesday evenings) and locations (San Francisco or Redwood Shores):

Monday evenings
6:30-9:30pm
September 16 - October 28, 2002
on the SF peninsula in Redwood Shores

Wednesday evenings
6:30-9:30pm
September 18 - October 30, 2002
in downtown San Francisco

------
Is your business benefiting from "user-centered" (or "human-centered" or 
"experience-centered" or ...) design, ethnographic research, 
multidisciplinary collaboration, usability engineering, information 
architecture, and the like at all or as much as it could be? Have you had 
difficulty getting your organization to adequately embrace and fully 
benefit from some subset of these processes and methodologies? Or have you 
had difficulty understanding any of these things or the various key roles 
they can play in a business or how they differ from what your business 
already does?

These powerful approaches and processes can play critical roles in shaping 
business strategy, improving an organization, and in conceptualizing and 
designing products, services, enterprise systems, and the user or customer 
experience. Yet, few businesses benefit from them as much as they could or, 
in many cases, as much as they need. Why is this? What can your business do 
to be different, whether the economy is weak or strong?

This workshop explores answers to these and related questions, examines 
what others have attempted in order to increase the influence of 
"user-centered" design, ethnographic research, multidisciplinary 
collaboration, usability engineering, information architecture, etc. in a 
wide variety of businesses, and helps you formulate strategies best suited 
to you and to your business.

See http://www.well.com/user/riander/orgwkshp.html for additional information.

Intended for a mix of professionals: product, project, or group managers; 
executives and VPs; marketing directors and customer relationship managers; 
user experience directors; business, brand, product, or experience 
strategists; senior interaction or visual designers; senior human factors, 
user experience, user research, or usability specialists; senior 
information architects; senior UI engineers and IT personnel; etc.

------
Location of the Monday evening workshop (September 16 - October 28, 2002): 
the offices of Oracle at 100 Oracle Parkway (1st floor), Redwood Shores, CA.

Location of the Wednesday evening workshop (September 18 - October 30, 
2002): the offices of Semaphore Partners (formerly NOVO / Giant Step) at 
222 Sutter Street (6th floor), San Francisco, CA.

Fee: $1140 ($940 before August 31 or if you are a BayCHI member or if you 
are one of two or more registering from the same company). The fee covers 
all workshop readings and related materials.

Enrollment is limited.

See http://www.well.com/user/riander/orgwkshp.html for information on how 
to register.

Richard Anderson
___

Riander
v: +1 415 383-5689
http://www.well.com/user/riander/



Executive Director
American Society for Information Science and Technology
1320 Fenwick Lane, Suite 510
Silver Spring, MD  20910
FAX: (301) 495-0810
PHONE: (301) 495-0900

http://www.asis.org