[Neasis-l] CE Workshop: Strategic Information Arrangement with Katherine Bertolucci

[GSLIS CE2]

(please excuse cross-postings)

Simmons GSLIS CE Workshops

*Strategic Information Arrangement: Theory and Techniques*

Online -- October 1-31, 2009
$250 (Simmons GSLIS Alumni price $200)
October 1-31, 2009
PDPs: 15

(For more information on our online workshops see 
http://www.simmons.edu/gslis/careers/continuing-education/faq.php#faq1432)

Futurist Ray Kurzweil believes that "order is more profound than 
information" because it "fits a purpose". "Strategic Information 
Arrangement" is an entertaining look at the basic building blocks of 
order, especially arrangement styles for organized information. These 
are the components of information display, whether in taxonomy, 
classification, or structured lists. Knowledgeable understanding of 
these building blocks can result in ordered arrangements that persuade 
users. Lack of arrangement skills can inadvertently send users in the 
opposite direction. Since all information has some kind of order, even 
if only random, each delivery is an opportunity to persuade or 
accidentally dissuade.

The course examines fifteen list structures, six hierarchic methods, and 
five persuasion strategies. You will learn how each technique fits a 
unique purpose and you will learn how to use organized information to 
persuade. We will review the Vietnam Veterans Memorial and the Memorial 
to the Missing of the Somme from World War I as two similar structures 
requiring different name arrangements although their subject and their 
goals are the same. In the optional assignment, you will design a 
hierarchic structure with provided material on an entertaining topic.

Instructor: Katherine Bertolucci is an information management consultant 
and owner of Isis Information Services in Phoenix, AZ. She specializes 
in the development and arrangement of subject-based classifications, 
taxonomies, and other formats for structures information presentation. A 
pioneer in non-traditional classification, she built her first taxonomy 
in 1978. Her wide ranging clients include poets and transnational 
corporations such as Procter & Gamble and Thomson Financial. Katherine's 
programs are entertaining and informative. She is a former Chair of 
SLA's Library Managment Division. Her print publications include "Beyond 
Findability: Organizing Information in the Age of the Miscellaneous" 
(Searcher, 02/09), and "Happiness is Taxonomy: Four Structures for 
Snoopy" (Information Outlook, 03/03). Katherine blogs at IsisInBlog; 
katherine at isisinform.com.

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For additional information or to register see 
http://www.simmons.edu/gslis/continuinged/workshops/ or contact 
gslisce at simmons.edu


-- 
Kris Liberman '87LS
Program Manager
Simmons GSLIS CE
T - 617-521-2803
F - 617-521-3192
gslisce at simmons.edu
http://www.simmons.edu/gslis/careers/continuing-education/index.php