[Neasis-l] Entrepreneurship for Techies

[Michael Jimenez]

Posted on behalf of Hillary Rettig:

We are offering an Entrepreneurship for Techies class that is really
great--a very strong curriculum that emphasizes business planning and time
management (which everyone seems to need).  We have a great record of
helping would-be and novice entrepreneurs create solid, stable small
businesses.

We're also a good cause, since our for-fee classes subsidize the free
classes we offer to economically disadvantaged entrepreneurs in urban
Boston, Brockton and elsewhere.

We're offering two classes, one in Downtown Crossing and one in Waltham
(Brandeis U. campus).

Thanks,
Hillary Rettig

ENTREPRENEURSHIP FOR TECHIES CLASS

Do you have a passion for installing networks? An idea for a killer software
application? Do you dream of starting your own business? Or do you already
have a small tech business and want to grow it?

Success comes from creating a feasible business plan, having the discipline
to stick with the plan, and the information to execute properly. Don't risk
your dream--learn from the experts at Neighborhood Business Builders. Our
teachers have more than twenty years' real-world experience growing and
advising tech businesses.

Our next Entrepreneurship for Techies classes will be held at Downtown
Crossing on Tuesday and Thursday evenings 6:30-8:30pm, starting March 18.
We will also be offering a second class in Waltham (Brandeis U. campus) on
Monday and Wednesday evenings starting April 7.  Each class is 14 sessions
long and meets twice a week (7 weeks total).  Tuition is $350 and materials
(two textbooks + business planning CD) are $50, payable before class start.

To register visit www.businesslincboston.com/techies or contact Melina
Georgantas at Mgeorgantas at jvs-boston.org or 617-451-8147.

Below follow Endorsements, Course Curriculum, and Instructor Bios.

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"NBB's business class enabled me to create the business plan that launched
SimcaTec Services as a strong and honest broker of technology products and
services." -- Sid Cohen, Principal, SimcaTec Services, Watertown, MA

"NBB's Entrepreneurship class has an awesome signal-to-noise ratio. I
learned everything I needed to take my business to the next level, and
especially appreciated the focus on disciplined business planning, marketing
and time management." -- Dan Barenboym, Partner, IVAS Associates,
Framingham, MA

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Curriculum:

* What is a Business/Businessperson?
* Financing Your Business: Loans & Investors
* Business Planning & Market Research
* Accounting and Legal Issues
* Identifying Customer Needs
* Product Packaging
* Advertising and Public Relations
* Direct Marketing and Network Marketing
* Marketing On The Internet
* Cash Flow
* Sales I. The Sales Process
* Sales II. Sales Simulation
* Managing Time & Maintaining Focus
* Final Thoughts & Graduation

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Instructors:

Hillary Rettig has more than fifteen years high-tech business and
business-journalism experience, mainly in the area of computer and software
sales and services. A former editor with VAR Business, she has also
contributed feature articles to Computer Reseller News, Solutions
Integrator, and other computer-industry publications, and has spoken at
Comdex, PC Expo, and many other trade shows. She created the highly-popular
Website Value-Added for Microsoft Corp.'s resellers, and her series of talks
for that audience, Honey They Shrunk the Margins, was deemed a company-wide
best-practice by Microsoft. Previously, she founded RCS, Inc., a New
York-based computer consultancy. She holds a B.S. degree in biology from
Cornell University.

David Karp brings eight years of diverse experience in marketing and
consulting to NBB. As Product Marketing Manager for Ipswitch, Inc., David
developed marketing strategies for both consumer and enterprise software
products. He holds an MBA with a concentration in New Product and Venture
Development from the MIT Sloan School of Management.