[MNASIS-L] FW: AMA webcast: The Decision-Maker's Guide to Reliability and Validity in Online Research

[Ann Treacy]

Here's another seminar that looks interesting - if only from a CI point of
view. It's good to know what people are using to measure reliability and
validity.

 

Ann

 

Ann Treacy
Treacy Information Services
1841 Fairmount Ave
St Paul MN 55105
612-670-3087
www.treacyinfo.com
atreacy at treacyinfo.com 

-----Original Message-----
From: American Marketing Association
[mailto:AmericanMarketingAssociation at mail97.subscribermail.com] 
Sent: Friday, August 26, 2005 12:00 PM
To: atreacy at treacyinfo.com
Subject: AMA webcast: The Decision-Maker's Guide to Reliability and Validity
in Online Research

 


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Dear Ann: 

Please join the AMA for the following webcast. 

The Decision-Maker's Guide to Reliability and Validity in Online Research 

Companies of all sizes are turning increasingly to online consumer research
to understand the return on their marketing investments and guide decisions
large and small - from product features, pricing and functions to messaging
to targeting key segments. But how can marketers and market researchers be
sure that their online studies are providing the level of data reliability
that is essential for supporting wise choices in the marketplace? Building
internal criteria for assessing research accuracy is essential for anyone
who uses online data - and can be relatively simple if one knows the key
issues and differentiators involved. 

This valuable session will show you: 

*	the essential questions you need to ask any vendor of online
consumer research
*	how to balance the quality of an online study to the decisions you
plan to make with it
*	how the methods online researchers use for obtaining respondents can
dramatically affect research results
*	whether a telephone study can be reliably - and cost-effectively -
moved to the Internet
*	why every marketer and researcher needs to be aware of the
phenomenon of "professional respondents"


 

 

 

 

 

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DATE: Tuesday, September 13, 2005

TIME:This webcast will be offered as three recorded sessions:
Session One: 9am Pacific / 10am Mountain/ 11am Central / 12pm Eastern 
Session Two: 10am Pacific / 11am Mountain/ 12pm Central / 1pm Eastern 
Session Three: 12pm Pacific / 1pm Mountain/ 2pm Central / 3pm Eastern 

Enrollment will give you access to each session 

PRESENTERS:
John Lewis, President & CEO, Knowledge Networks
Patricia Graham, EVP Client Service & Business Development, Knowledge
Networks
Melissa Jazmines, Moderator, American Marketing Association 

COST: Complimentary

REGISTER:
 
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