[MNASIS-L] FW: Twin Cities Content Management Seminar with Gerry McGovern - July 21-22

[Ann Treacy]

Hi folks!

Steve Clift is a friend of mine - many of you may recognize his name
through E-Democracy. I told Steve I'd help get the word out on this. I
am hoping to go myself - I think it will be a good session. 

Steve is trying to track how the word gets out - so if you decide to go
please let me know. (Plus then maybe I'll have a lunch buddy!)

Thanks!   Ann

Ann Treacy
Treacy Information Services
1841 Fairmount Ave
St Paul MN 55105
612-670-3087
www.treacyinfo.com
atreacy at treacyinfo.com 


-----Original Message-----
From: Steven Clift [mailto:clift at publicus.net] 
Sent: Tuesday, June 10, 2003 10:34 AM
To: atreacy at treacyinfo.com
Subject: Twin Cities Content Management Seminar with Gerry McGovern -
July 21-22


Gerry McGovern Twin Cities Content Management Seminar - July 21-22


Gerry McGovern is coming to town! When I met Gerry a few years ago on 
the Internet speaking circuit I was impressed. I have followed his 
excellent e-newsletter and content management work ever since 
<http://gerrymcgovern.com>.

When I found out we could fit a Twin Cities stop into Gerry's global 
seminar schedule, I connected him with Matt Noah's NetSuds to arrange 
his first content management seminar in our area on July 21-22.

For more about Gerry and his Twin Cities seminar, visit:

     http://www.gerrymcgovern.com/su/twincities.htm

For the full details and registration, including the June 18 early 
bird price of $499, visit (or see below):

      http://www.netsuds.com/workshop/contentmgmt/

This is going to a great seminar for anyone hoping to build their
content management skills and awareness.  If you have any questions
about the seminar, feel free to contact me or Netsuds directly.

Steven Clift
clift at publicus.net
612-822-8667
http://www.publicus.net


Full Event Details:

Gerry McGovern Twin Cities Content Management Seminar - July 21-22

If you are managing a website, then you are managing a publication. 
Publishing is about getting the right content to the right person at
the right time at the right cost.  Learn Gerry McGovern's proven step-

by-step process to develop a successful, results-driven content
publishing strategy.  You'll get to know your readers and what they
want, develop content ideas to generate a loyal visitor base.  You'll
master publishing's three key processes, create and manage an
effective publishing team, confirm the skills you need to know, and
measure your success.

Registration Prices
On or Before June 18, 2003 - $499, After June 18, 2003 - $699, After
July 11 - $899

Location & Dates
TBD (Twin Cities), July 21 & 22, 2003, All Day, Both Days


 Gerry McGovern, based in Dublin, Ireland, has spoken, written and
consulted extensively on Web content and knowledge management issues
over the last nine years.  His areas of specialty are (1) Development
of best practice in content management, for which he has created a
proprietary scorecard, (2) Writing and laying out content for the Web
and (3) Information architecture design (metadata, classification,
navigation, search).  In October 2001, he published two books with
Financial Times Prentice Hall, entitled: Content Critical and The Web
Content Style Guide.  Design Research News stated that Content
Critical, "should be on the reading list of every course in Web
design." Knowledge Management Review described it as a "bible" of
content management.  Read more here
<http://www.gerrymcgovern.com/about.htm>.


Register and pay online or via FAX please visit:

      http://www.netsuds.com/workshop/contentmgmt/

Developing a professional content management strategy and process

If you are managing a website, then you are managing a publication. 
Publishing is about getting the right content to the right person at
the right time at the right cost.

Learn Gerry McGovern's proven step-by-step process to develop a 
successful, results-driven content publishing strategy.  

You'll get to know your readers and what they want, develop content
ideas to generate a loyal visitor base.  You'll master publishing's
three key processes, create and manage an effective publishing team,
confirm the skills you need to know, and measure your success.

The seminar is broken down into the following parts: 

Part 1: Publishing process fundamentals
Part 2: Identifying your reader
Part 3: Identifying your content
Part 4: Creating content
Part 5: Editing content
Part 6: Publishing content
Part 7: The Publishing team
Part 8: Publishing measurables


Part 1: Publishing process fundamentals
You will learn:

Why publishing depends upon people more than technology 
About the role of the managing editor and the editorial board 
About how a publishing team should be organized 
About the key web publishing principles that need to be followed so 
as
to achieve a quality result from publishing  


Part 2: Identifying your reader
You will learn:

Why getting your reader wrong is the worst mistake you can make 
Why it's vital to involve all key stakeholders in the organization in
identifying the reader About the need to prioritize the various 
target
readers and why it's not a good idea to try to cater for every type 
of
reader  


Part 3: Identifying your content
You will learn:

Why getting your content wrong wastes your time and your reader's 
time
How to: choose a language; develop a publication scope; establish a
publication schedule; choose content forms and types; carry out a
cost-benefit analysis.  


Part 4: Creating content
You will learn:

Why writing for the Web is very different from writing for print Why
every website should have a style guide and word and phrase glossary
Why the Web facilitates collaboratively-created content Why 
motivation
and reward are critical in content creation Why copyright and other
legal issues must be carefully considered About the benefits of
acquiring content from third-parties Why reader-created content, such
as email mailing lists, discussion boards, and web chat, can be a
useful option  


Part 5: Editing content
You will learn:

Why having quality editing processes is essential for quality content 


Why metadata is essential when contributing content 
How to review content published on a website to see if it's out-of-
date Why it's essential to have a policy for correcting errors in
already- published content  


Part 6: Publishing content
You will learn:

Why day-to-day publishing is about presenting attractive content in
front of the reader Why creating headings and summaries are essential
to Web publishing Why every website should have a subscription-based
publishing approach, such as email   newsletters Why every website
should have a reader interaction and feedback policy Why if you don't
actively promote your content, you won't have very many readers  


Part 7: The publishing team
You will learn:

Why an editor should be in charge 
What a traditional publishing organization chart looks like 
The importance of an editorial board 
Publishing organization roles  


Part 8: Publishing measurables
You will learn:

How 'time-to-publish' is an increasingly important measure for a Web
publisher How who's publishing what and who'd being read needs to be
measured How it's not about 'hits;' it's about readers and 
subscribers




^               ^               ^                ^
Steven L. Clift    -    W: http://www.publicus.net
Minneapolis    -   -   -     E: clift at publicus.net
Minnesota  -   -   -   -   -    T: +1.612.822.8667
USA    -   -   -   -   -   -   -     ICQ: 13789183