[Asis-l] (New Book) Measuring User Engagement

[Shane Clyburn]

I am pleased to announce the latest title in Morgan & Claypool's series on
Information Concepts, Retrieval, and Services :

 

Measuring User Engagement

Mounia Lalmas, Yahoo Labs

Heather O'Brien, University of British Columbia

Elad Yom-Tov, Microsoft Research

Paperback ISBN: 9781627052610, $40.00
eBook ISBN: 9781627052627
November 2014, 132 pages
http://dx.doi.org/10.2200/S00605ED1V01Y201410ICR038 

 

Abstract:

User engagement refers to the quality of the user experience that emphasizes
the positive aspects of interacting with an online application and, in
particular, the desire to use that application longer and repeatedly. User
engagement is a key concept in the design of online applications (whether
for desktop, tablet or mobile), motivated by the observation that successful
applications are not just used, but are engaged with. Users invest time,
attention, and emotion in their use of technology, and seek to satisfy
pragmatic and hedonic needs. Measurement is critical for evaluating whether
online applications are able to successfully engage users, and may inform
the design of and use of applications. User engagement is a multifaceted,
complex phenomenon; this gives rise to a number of potential measurement
approaches. Common ways to evaluate user engagement include using
self-report measures, e.g., questionnaires; observational methods, e.g.
facial expression analysis, speech analysis; neuro-physiological signal
processing methods, e.g., respiratory and cardiovascular accelerations and
decelerations, muscle spasms; and web analytics, e.g., number of site
visits, click depth. These methods represent various trade-offs in terms of
the setting (laboratory versus ``in the wild''), object of measurement (user
behaviour, affect or cognition) and scale of data collected. For instance,
small-scale user studies are deep and rich, but limited in terms of
generalizability, whereas large-scale web analytic studies are powerful but
negate users' motivation and context. The focus of this book is how user
engagement is currently being measured and various considerations for its
measurement. Our goal is to leave readers with an appreciation of the
various ways in which to measure user engagement, and their associated
strengths and weaknesses. We emphasize the multifaceted nature of user
engagement and the unique contextual constraints that come to bear upon
attempts to measure engagement in different settings, and across different
user groups and web domains. At the same time, this book advocates for the
development of ``good'' measures and good measurement practices that will
advance the study of user engagement and improve our understanding of this
construct, which has become so vital in our wired world.

 <http://www.morganclaypool.com/doi/abs/10.2200/S00605ED1V01Y201410ICR038>
Read More

 

 

Series: Synthesis Series on Information Concepts, Retrieval, and Services

Series Editor: Gary Marchionini, University of North Carolina at Chapel Hill
http://www.morganclaypool.com/toc/icr/1/1

 

Use of this book as a course text is encouraged, and the texts may be
downloaded without restriction by members of institutions that have licensed
accessed to the Synthesis Digital Library of Engineering and Computer
Science or after a one-time fee of $20.00 each by members of non-licensed
schools. To find out whether your institution is licensed, visit <
<http://www.morganclaypool.com/page/licensed>
http://www.morganclaypool.com/page/licensed> or follow the links above and
attempt to download the PDF. Additional information about Synthesis can be
found through the following links or by contacting me directly.

 

This book can also be purchased in print from Amazon and other booksellers
worldwide.

 

Amazon URL: http://amzn.to/1sVOn9E

 

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 <http://www.morganclaypool.com/page/librarian_info>
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Please contact  <mailto:info at morganclaypool.com> info at morganclaypool.com to
request your desk copy

-- 
Shane Clyburn
Marketing Associate
 <http://www.morganclaypool.com/> Morgan & Claypool Publishers
E-mail:  <mailto:shane at morganclaypool.com> shane at morganclaypool.com
Fax: 415.785.2507

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