[Asis-l] ASIST'2013 Tutorial: CFP - Eye-tracking for Information Science Researchers and Practitioners

[Jacek Gwizdka]

*Call for participants: *

*Tutorial / Seminar  - Saturday, Nov 2, 2013. 1:30pm-5:30pm*

*Eye-tracking for Information Science Researchers and Practitioners *

This tutorial aimed at researchers and practitioners will provide an
overview and practical guidelines on how eye tracking is used and can be
used as a research method in information science.

*OBJECTIVES*
The objective of the tutorial is to give an overview and to provide
background and practical guidelines on how eye tracking is used and can be
used as a method in information science research and practice. In this
tutorial participants will:

   -

   develop an understanding of eye-tracking from the perspective of
   information science and interactive information retrieval;
   -

   learn about the past eye-tracking use in information science research;
   -

   learn how to design and conduct a basic eye-tracking study;
   -

   understand limitations of eye-tracking;
   -

   be prepared for further training in this area.

*CONTENT*

   -

   Introduction
   -

      Introductions and ice-breaker.
      -

      Fundamentals of human vision and eye movements
      -

      What is eye tracking?
      -

      What can eye tracking add to information science research?
      -

   Eye-tracking research method
   -

      Experimental designs (variables, tasks, protocols)
      -

      Recording eye-tracking data
      -

      Data analysis (data quality, modeling, software tools)
      -

      Limitations of the eye-tracking method
      -

   Eye movement measures and representations for information science
   research
   -

   Case studies and exercise
   -

   Conclusions and wrap-up.


*AUDIENCE*
This tutorial is addressed to information science researchers,
practitioners and students. Participants should be familiar with behavioral
research methodology and with simple statistical analyses, but no prior
knowledge of eye movements or eye-tracking is assumed.

*PRESENTER: Jacek Gwizdka*
Dr. Gwizdka is with the School of Information at University of Texas,
Austin. His academic background includes human-computer interaction,
cognitive psychology and information systems. His research interests
include cognitive psychology of information search and design of search
interfaces. His recent research projects include implicit assessment of
mental states using psycho-physiological and neuro-cognitive methods, such
as eye-tracking EEG and fMRI. He was a Co-PI or a PI on several major
interactive information retrieval projects, where eye-tracking was a major
research tool. The past projects include IMLS-funded Personalization of the
Digital Library Experience (PoODLE) and Google-Faculty-Award-funded
“Implicit Detection of Relevance Decisions and Affect in Web Search". His
current IMLS-funded project entitled “Continuous Assessment of Cognitive
Load in Information Seeking” involves using eye-tracking and EEG. Dr.
Gwizdka has hands-on experience with eye-trackers from several major
manufacturers. Dr. Gwizdka has taught at three major iSchools in the USA
and Canada for over 8 years. He has co-taught professional tutorials
offered at ACM SIGIR and CHI conferences.



Jacek Gwizdka, PhD  http://jsg.tel
School of Information
University of Texas at Austin

*Make it simple, if not simpler*
<http://jsg.tel/>
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