[Asis-l] CFP: Appification of the Web (AppWeb2012)

[Brian D. Davison]

CALL FOR PAPERS

Appification of the Web (AppWeb2012)
Workshop at the 21st World Wide Web Conference (WWW 2012)
http://sites.google.com/site/appweb2012/
April 16, 2012 - Lyon, France

We solicit submissions for the Workshop on Appification of the Web, to 
be held on April 16, 2012, in Lyon, France, in conjunction with the 21st 
World Wide Web Conference (WWW 2012). The workshop will bring together 
researchers and practitioners from industry and academia to discuss the 
impact of mobile apps on the Web search and browsing paradigms.

Recent proliferation of smartphones and tablet devices is due at least 
in part to the advent of apps, which customize and streamline user 
experience in a variety of usage scenarios. Today, hundreds of thousands 
of apps exist on the major mobile OS platforms (notably, iOS and 
Android), and we are witnessing a clear change in the way people consume 
and interact with information online. Beyond the mobile devices, we are 
witnessing the increasing availability of OS-level apps (in Mac OS, and 
forthcoming in Windows) as well as browser apps (notably, in Google 
Chrome). In many cases, users' information needs can be satisfied by an 
app or a combination thereof, completely circumventing the heretofore 
predominant Web search and browsing paradigms. For instance, instead of 
searching for travel options on the Web, one can directly use one of the 
popular travel apps. According to a recent survey, typical iPhone users 
have 108 apps installed on their device, and spend on average 84 minutes 
a day using them, thus confirming that changes in information 
consumption patterns on the Web are already well under way.

The primary objective of the workshop is to understand and to quantify 
the changes in Web usage due to the apps. The secondary objective is to 
understand the forthcoming changes, e.g., whether the role of Web search 
is likely to be fundamentally transformed, as apps satisfy an increasing 
fraction of users' information needs.

Papers from a rich set of empirical, experimental, and theoretical 
perspectives are invited. Topics of interest for the workshop include 
but are not limited to:
- Do mobile apps provide a fundamentally better user experience?
- Understanding why and to what extent users tend to invoke apps 
directly instead of using Web search and browsing. Will mobile apps 
cause Web search in the future to be limited only to tail queries?
- Web search as an app recommendation system. Surfacing apps that are 
relevant to users' search queries and are likely to help users 
accomplish their goals faster. Satisfying user action needs with apps.
- New approaches to app indexing and search. More generally, the design 
of app retrieval systems, which take into account the plurality of 
information available about each app, including its textual description 
as well as meta-information, such as reviews, ratings, related queries, etc.
- Apps as a new frontier in Web monetization
- Do apps provide better user retention?
- Building richer user profiles based on app usage ("you are what you app")
- Chaining multiple apps to help users complete complex tasks
- Changes in mobile Web usage due to the availability of significant 
local processing power, as opposed to solely centralized processing. 
Ramifications of applications that use both local and cloud computation, 
as exemplified by the Opera and recently released Amazon Silk browsers.

The workshop will include invited talks as well as presentations of 
accepted research contributions.

Registration will be open to all WWW 2012 attendees.


SUBMISSION INSTRUCTIONS

Submissions should report new (unpublished) research results or ongoing 
research. Submissions can be 6-8 pages long for full papers, and 3-4 
pages long for short papers. Papers must be in English and must be 
submitted as PDF files. Papers should be formatted in double-column ACM 
SIG proceedings format 
(http://www.acm.org/sigs/publications/proceedings-templates; for LaTeX, 
use "Option 2"). Papers should be submitted electronically using the 
EasyChair system at 
https://www.easychair.org/conferences/?conf=appweb2012 no later than 
23:59 Pacific Standard Time, February 5, 2012.

IMPORTANT DATES

Submission Deadline:     	February 5, 2012
Acceptance notification: 	March 8, 2012
Camera-ready submission: 	March 15, 2012
Workshop date:           	April 16, 2012

ORGANIZING COMMITTEE

Ed H. Chi, Google (chi at acm.org)
Brian D. Davison, Lehigh University (davison at cse.lehigh.edu)
Evgeniy Gabrilovich, Yahoo! Research (gabr at yahoo-inc.com)

PROGRAM COMMITTEE

Andrei Broder, Yahoo! Research, USA
Anindya Ghose, NYU Stern, USA
Marti Hearst, UC Berkeley, USA
Lars Erik Holmquist, SICS, Sweden
Scott Jenson, Google, USA
Irwin King, Chinese University of Hong Kong
Ronny Lempel, Yahoo! Labs, Israel
Chin-Yew Lin, Microsoft Research, China
Sofus Macskassy, USC/ISI, ISA
Donald Metzler, USC/ISI, USA
Filip Radlinski, Microsoft, Canada
Chirag Shah, Rutgers University, USA
Michael Schwarz, Yahoo! Research, USA
Jaime Teevan, Microsoft Research, USA
ChengXiang Zhai, UIUC, USA