[Asis-l] NFAIS Email Marketing Series

[Jill O'Neill]

NFAIS Professional Development Webinar: Email Marketing Part I: Five Secrets
to Email Marketing Success

The first in a series of professional development webinars on Successful
Strategies for Email and Social Media Marketing will be held on Thursday,
November 17, 2011 from 11:00am - 12:30pm EST. Hosted by Mitch Lapides,
President, FulcrumTech, this session, will highlight five specific ways to
drive dramatically improve results and return-on-investment (ROI) from your
email-marketing campaigns.  Mitch will also share important tips about how
to best grow a high quality email list that keeps you in compliance with
U.S. and European laws and delivers top results. Attendees can also submit
promotional emails and newsletters for review by FulcrumTech experts who
will provide feedback on how to improve them.

The second webinar, Email Marketing Part II: How to Maximize Your Email
Marketing RO,I will be held on December 6, 2011 (11:00am - 12:30pm EST) and
will focus on how to measure and quantify the current state of your email
program and then determine which combination of changes will have the
biggest impact on your return-on-investment.  And, on January 25, 2012
(11:00am - 12:30pm EST) the final webinar in the series, Building Your
Social Media Plan, will teach you what you need to do before launching a
social marketing campaign on Facebook, Twitter and/or YouTube.  

If you or your staff want to evaluate your email promotional campaigns or
newsletters, justify improvements, and ensure that your social media message
is exactly what you want it to be, register for one or all of the webinars
today. You will have access to the recorded versions of all of the webinars
for which you register, so if you cannot attend a live session, you still
have an opportunity to "listen in and learn."

For a single webinar individual NFAIS members pay $95, Sister Society
members pay $105, and non-members pay $115.  Register 3 or more for any
webinar and NFAIS member organizations pay $245, Sister Society members pay
$265, and non-member organizations pay $285. Register for the entire series
and receive a 25% discount! See the registration form for details at:
http://www.nfais.org/page/356-2011-12-email-marketing-series.

For more information contact:  Jill O'Neill, NFAIS Director, Communication
and Planning, 215-893-1561 (phone); 215-893-1564 (fax);
mailto:jilloneill at nfais.org or go to http://www.nfais.org/.

NFAIS: Serving the Global Information Community

Jill O'Neill
Director, Planning & Communication
NFAIS
(v) 215-893-1561
(email) jilloneill at nfais.org