[Asis-l] OCLC Report: _Perceptions of Libraries and Information Resources_

[Gerry Mckiernan]

**Apologies for Receipt of Duplicate Postings**

Colleagues/

An Important Report ....

Perceptions of Libraries and Information Resources
[ http://www.oclc.org/reports/2005perceptions.htm ]

Perceptions of Libraries and Information Resources (2005) summarizes findings of an international study on information-seeking habits and preferences. 

With extensive input from hundreds of librarians and OCLC staff, the OCLC Market Research team developed a project and commissioned Harris Interactive Inc. to survey a representative sample of information consumers. In June of 2005, we collected over 3,300 responses from information consumers in Australia, Canada, India, Singapore, the United Kingdom and the United States.

The Perceptions report provides the findings and responses from the online survey in an effort to learn more about: 

Library use 
Awareness and use of library electronic resources 
The Internet search engine, the library and the librarian 
Free vs. for-fee information 
The "Library" brand 
The findings indicate that information consumers view libraries as places to borrow print books, but they are unaware of the rich electronic content they can access through libraries. Even though information consumers make limited use of these resources, they continue to trust libraries as reliable sources of information. 

Inside the Report
Introduction 
Part 1: Libraries and Information Sources--Use, Familiarity and Favorability 
Part 2: Using the Library--In Person and Online 
Part 3: The Library Brand 
Part 4: Respondents' Advice to Libraries 
Part 5: Libraries--A "Universal" Brand? 
Conclusion 
Appendix A: Supporting Data Tables 
Appendix B: Sample Verbatim Comments 
About OCLC 

Regards,

/Gerry 

Gerry McKiernan
Science and Technology Librarian
Iowa State University Library 
Ames IA 50011

gerrymck at iastate.edu