[Asis-l] Dealing with unsupportive politicians, budget cuts, staff reductions, new community demands...Pat Wagner presents "Build The Better Future: How Leaders Effectively Market Their Libraries"

[Margaret Delaney]

Are you dealing with budget cuts, staff reductions, new community demands,
changing demographics, unsupportive politicians? Do you want more active
library users, more cash donations, more volunteers, more wins in the
election booth? Directors, managers and board members can learn how to tweak
successful marketing programs and rejuvenate libraries that are good, and
could be better. Leadership and marketing are the keys to more support from
your library users and the broad community.

Recently, a library director who attended this class told us that it was " a
lot more than she bargained for!" She thought it was going to be a program
on writing press releases and conducting surveys. Instead, she found herself
challenged and revitalized. She said discovered practical ideas of how to
improve her library through better leadership and how to involve her whole
staff in the marketing process. If you need a jumpstart, this may be the
class for you ...

--06/02/2004

BUILD THE BETTER FUTURE: How Leaders Effectively Market Their Libraries
Videoconference  (hosted by NOLA)

When/Where: Wednesday, June 2, 2004 from 9:30 AM - 3:30 PM @ OVAL

Presented by: Pat Wagner, Pattern Research

REGISTRATION DEADLINE: Friday, May 21, 2004 by 2:00 p.m.

Costs: Free to OVAL/MOLO/SOLO members; $25.00 per person for non-OVAL
members

--No matter how effective you have been at satisfying the needs of your
community in the past, your customers need new library services to meet the
challenges of their changing world! How can you become a genius at
anticipating these changes and helping build the better future for your
community?

The foundation of a successful library is leadership: risk, influence, and
marketing for the better future. Marketing is your most effective tool, but
it is more than promotion. It really means awareness and response: Awareness
of your customer and responding to their needs with new services and
promoting the library to the community. So where do you start?

The morning program is about Everyday Leadership: The Foundations of the
Better Future. Topics include:
-How much time can you spend at the leadership level?
-What are the details of leadership inside and outside your library?
-What might need to change in order for you to be a more effective leader?

The afternoon program is about Marketing As If Your Library Depended On It.
What questions can you ask to discover your customers' goals?
-How can you balance the needs of different kinds of customers?
-How can marketing be everybody's job?
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To REGISTER for this workshop and for further details, please visit the OVAL
Web site { http://www.oval.lib.oh.us } and click on the Continuing Education
link.

For more information about any OVAL workshop, contact OVAL Continuing
Education Coordinator Margaret Delaney at mailto:ceoval at oplin.org or
1-800-759-1537 x2 or 740-384-2103 x2.

All OVAL professional & technical training opportunities apply toward
renewal of your Ohio Public Library Certification.
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Margaret L. Delaney, Continuing Education Coordinator
Ohio Valley Area Libraries Regional Library System (OVAL)
252 West Thirteenth Street, Wellston, OH 45692
740-384-2103 x 2 ~ 740-384-2106 fax
http://www.oval.lib.oh.us ~ mailto:ceoval at oplin.org