[Asis-l] Announcement: SOASIST 12/11; Dayton; Corporate Reputation by Crai g Carroll

[Ashton, Rosemary (LNG-DAY)]

> asist
> 
> SOUTHERN OHIO CHAPTER AND LEXISNEXIS TECHNICAL LIBRARY SPONSOR
> 
> SPEAKER: Craig E. Carroll, School of Journalism at The University of Texas
> at Austin
> 
> ON: "THE ROLE OF MEDIA LITERACY IN AUDITING CORPORATE REPUTATION"
> 
> WHEN:  December 11, 2002 (Wednesday), 5:30 - 6:00 PM - Fruit/Cheese
> Platter & Beverages and  6:00 PM-- Speaker in Auditorium 3 (Three)
> 
> WHERE:  LexisNexis, Dayton, OH 
> 
> COST:  Presentation $ 2.00 for ASIST, SLA, AALL, GCLC, OPLIN, OCLC, MVAHSL
> members; $3 for non-members;  free for student or retired members.  Please
> pay at the door.  
> 
> REGISTRATION DEADLINE (space is limited):  12/09/2002 by 5PM.  Please
> indicate (1) association affiliation noting student/retired as
> appropriate, and (2) the name of your employer.  Questions may be
> addressed to: rosemary.ashton at lexisnexis.com; (937) 865-6800 x55344.
> 
> 
> THE ROLE OF MEDIA LITERACY IN AUDITING CORPORATE REPUTATION 
> Understanding the politics and structural influences that shape how news
> stories are produced and disseminated is crucial to putting together a
> portrait of how large-scale organizations are assessed by the public when
> using nationwide media coverage as a gauge. Likewise, there are a number
> of organizational characteristics that determine which stories receive
> coverage and which do not. Using a series of examples from mass
> communication and organization theory, this presentation provides two
> things: a background in mass media news literacy with an eye towards
> decoding how mass media news content shapes perceptions of corporate
> reputation, and an understanding of how the packaging of news content in
> large-scale databases contributes to this process.
> 
> 
> Craig E. Carroll is a Ph.D. candidate in the School of Journalism at The
> University of Texas at Austin and Associate Director of the Reputation
> Institute. The RI, co-founded at the Stern School of Business at NYU and
> the Rotterdam School of Management in The Netherlands, is a global network
> of academics and practitioners providing thought leadership on corporate
> reputation measurement, management and valuation.  Craig is a former
> lecturer in the Department of Management and Marketing at The University
> of Alabama, researcher in corporate reputation for Hoover's,
> Inc. (NASDAQ: HOOV), and for the Corporate Communication Center at Erasmus
> University's Rotterdam School of Management, the #7 ranked European MBA
> program.
> 
> 
> DIRECTIONS to LexisNexis from Cincinnati :  Take I-75 North to Dayton.
> Exit 44 to S.R. 725 (Centerville/Miamisburg Rd.).  East on S.R. 725.
> South on S.R. 741 (Springboro Pike).  LexisNexis is approx. 1 mile, on the
> right side of the road.  Turn right at Spring Valley Road entrance (the
> 6th light from S.R. 725/S.R. 741 intersection), LexisNexis sign will say
> 9443-9595.  Drive underneath skyway connecting the buildings.  Turn right,
> go over the speed bump, and park in the lot next to the covered entrance.
> Enter Building 4 (9443 Springboro Pike).  Wait at the guard station for
> someone to escort you. 
> 
> DIRECTIONS to LexisNexis from Columbus:  West on I-70.  I-675 towards
> Cincinnati.  Exit 2 (Centerville/Miamisburg Exit) off of I-675.  Left on
> Yankee Rd.  Right on Lyons Rd.  Left on S.R. 741 (Springboro Pike).
> LexisNexis is about .5 mile on the right.  Turn right at Spring Valley
> Road entrance (the 2nd light from Lyons Rd./S.R. 741 intersection),
> LexisNexis sign will say 9443-9595.  Drive underneath skyway connecting
> the buildings.  Turn right, go over the speed bump, and park in the lot
> next to the covered entrance.  Enter Building 4 (9443 Springboro Pike) and
> wait for an escort. 
> 
> AGENDA:   
> 5:30 - 6:00:   REGISTRATION and social half-hour.  
> 6:00 - 7:00:   CRAIG E. CARROLL
>