[Asis-l] Fwd: Pew Research: What We Search For

Tue Jul 30 17:26:04 EDT 2002

Those interested in this kind of data may be interested in the article on
the Pew data by Howard, Rainie & Jones in the Nov. 2001, American Behavioral
Scientist -- other articles in that issue also discuss Internet use.
Extended versions and extra chapters on this topic also are forthcoming in
an edited book on "The Internet in Everyday Life."

Days and Nights on the Internet: The Impact of a Diffusing Technology
Howard P.E.N.; Rainie L.; Jones S.
American Behavioral Scientist, November 2001, vol. 45, no. 3, pp.
383-404(22)
Sage Publications Inc.

The Internet in Everyday Life
Barry Wellman & Caroline Haythornthwaite (Eds).
Oxford, UK: Blackwells
Forthcoming November 2002

-------
Caroline Haythornthwaite
Graduate School of Library and Information Science
University of Illinois at Urbana-Champaign

----- Original Message -----
From: "Melissa Riesland" <riesland65 at yahoo.com>
To: "ASIS Listserv" <asis-l at asis.org>; "New-Lib Listserv" <newlib-l at usc.edu>
Sent: Monday, July 29, 2002 11:53 AM
Subject: [Asis-l] Fwd: Pew Research: What We Search For

> > -----Original Message-----
> > From: Search Day
> > [mailto:listsupport at internet.com]
> > Sent: Thursday, July 25, 2002 6:42 AM
>
> > SearchDay
> > July 25, 2002 - Number 319
> >
> >
> > ===================
> >
> > + What We Search For
> >
> > The Pew Internet Project has released a
> > fascinating report detailing just
> > how important search engines are to web users,
> > with some interesting
> > statistics about the most common kinds of
> > information people search for.
> >
> > The report, based on extensive research,
> > surveys, and analysis, says that
> > more than eight in ten American internet users
> > have gone to search engines
> > to find information on the Web. Further, more
> > than one in four, or about
> > 33 million adults, use a search engine on a
> > daily basis.
> >
> > Fully 85% of American internet users have used
> > an online search engine to
> > find information on the Web. Only sending or
> > reading email outranks
> > search-engine queries as an online activity.
> >
> > The study also examined individual differences
> > and search engine use.
> > Some of the key findings:
> >
> > - Men are more likely than women to use a
> > search engine on a typical day
> > (33%, compared to 25% of women).
> >
> > - College graduates are also more likely to use
> > a search engine on a
> > typical day (39%, compared to 20% of high
> > school graduates).
> >
> > - Internet users who have been online for three
> > or more years are also
> > heavy search engine users (39% on a typical
> > day, compared to 14% of those
> > who got access in the last six months).
> >
> > Have you ever searched for information about
> > yourself?  If so, you're not
> > alone.  About one in four Internet users has
> > typed their own names into a
> > search engine to see what information about
> > them is on the Web. About half
> > found what they expected, but 24% of vanity
> > searchers were surprised by
> > how much information they found about
> > themselves online, and 16% were
> > surprised by how little information they found.
> >
> > The report also examined how people search for
> > health, government and
> > religious information.  There's a lot of good
> > information here, especially
> > about the quality of information and
> > satisfaction with online resources.
> >
> > SearchDay readers likely won't be surprised by
> > many of the findings in the
> > report, though it's nice to see some hard data
> > from a reputable source
> > like the Pew Internet Project.
> >
> >
> > Search Engines: A Pew Internet Project Data
> > Memo
> >
> http://www.pewinternet.org/reports/toc.asp?Report=64
> > The Pew Internet & American Life Project is a
> > nonpartisan, independent
> > research organization funded by the Pew
> > Charitable Trusts to study the
> > impact of the Internet on families,
> > communities, health care, education,
> > civic and political life, and the work place.
> >
> > Daily Internet Activities
> >
>
http://www.pewinternet.org/reports/chart.asp?img=Daily_Internet_Activities.j
> > pg
> >
> > A chart detailing the percentage of 64 million
> > U.S. based internet users
> > who do a specific online activity on any given
> > day.
> >
> > Internet Activities
> >
> http://www.pewinternet.org/reports/chart.asp?img=Internet_Activities.jpg
> > Another chart detailing the percentage of
> > Internet Users who have ever
> > done a particular online activity. Using a
> > search engine is the second
> > most common activity, just behind email in
> > popularity.
> >
> >
>
>
> __________________________________________________
> Do You Yahoo!?
> Yahoo! Health - Feel better, live better
> http://health.yahoo.com
> Register for the ASIST Annual Meeting:
> http://www.asis.org/Conferences/AM02/index.html
> _______
> ________________________________________
> Asis-l mailing list
> Asis-l at asis.org
> http://mail.asis.org/mailman/listinfo/asis-l
>